On this day in 1927 the Columbia Phonographic Broadcasting System, later simply known as CBS, went live on the air from flagship station WOR in Newark, New Jersey. The network was sold a week later to William S. Paley, heir to the "La Palina" Cigar company which became popular from it's advertisements on radio. Paley built the network from this small radio affiliate to the monster media conglomerate it is today.
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